In 2024, the SUV market in the United States remains as competitive as ever, with automakers focusing on innovation, fuel efficiency, and safety.
Consumers are prioritizing vehicles that offer both comfort and financial benefits, including strong resale value, fuel savings, and lower maintenance costs.
The following are the top 10 best-selling SUVs in the U.S. for 2024, highlighting what makes each model a preferred choice for American buyers.
1. Toyota RAV4
- Units Sold: 475,193
- Starting Price: $28,000
The Toyota RAV4 leads the pack with its affordability, fuel efficiency, and reliability.
Toyota's reputation for durability adds to the RAV4's strong resale value, making it a financially sound investment.
The hybrid variant, which boasts an EPA-estimated 40 mpg combined, further enhances fuel savings.
Additionally, the RAV4 features Toyota Safety Sense, a suite of driver-assistance features that provides added security for families.
2. Tesla Model Y
- Units Sold: 405,900
- Starting Price: $52,000
Tesla's Model Y dominates the electric SUV segment, offering long-range battery capabilities, rapid acceleration, and Tesla's vast Supercharger network.
With zero gasoline costs and minimal maintenance expenses, the Model Y provides significant savings over time.
Its high-tech interior, featuring a 15-inch touchscreen and advanced autopilot capabilities, makes it an attractive choice for tech-savvy buyers.
3. Honda CR-V
- Units Sold: 402,791
- Starting Price: $29,500
The Honda CR-V remains a staple in the compact SUV category, providing a spacious cabin, smooth ride, and excellent fuel economy.
The hybrid model, with an estimated 40 mpg combined, offers an appealing balance of power and efficiency.
Honda's reputation for longevity ensures strong resale value, making the CR-V a smart long-term investment.
4. Nissan Rogue
- Units Sold: 245,724
- Starting Price: $27,000
The Nissan Rogue stands out with its comfortable interior, standard Nissan Safety Shield 360, and an efficient 1.5L turbocharged engine.
Delivers up to 37 mpg on the highway.
With a low starting price and a strong warranty, the Rogue appeals to budget-conscious families looking for an affordable yet well-equipped vehicle.
5. Chevrolet Equinox
- Units Sold: 236,604
- Starting Price: $26,600
The Chevrolet Equinox is an appealing option for those seeking a budget-friendly SUV with modern features.
It comes with a standard Chevy Safety Assist, a user-friendly infotainment system, and a fuel-efficient 1.5L turbocharged engine.
Its competitive pricing and Chevrolet's reputation for reliability make it a great choice for first-time SUV buyers.
6. Jeep Grand Cherokee
- Units Sold: 216,148
- Starting Price: $40,000
The Jeep Grand Cherokee is known for its off-road capabilities and luxurious interior.
It's a top pick for adventure seekers, equipped with available Quadra-Drive II 4x4 and a powerful V8 engine.
The Grand Cherokee also offers an upscale cabin with high-quality materials, advanced infotainment technology, and robust safety features.
Its strong resale value makes it a solid investment for buyers looking for durability and performance.
7. Hyundai Tucson
- Units Sold: 206,126
- Starting Price: $28,000
The Hyundai Tucson offers an elegant design, advanced driver-assist features, and a class-leading warranty.
With a hybrid and plug-in hybrid option, the Tucson provides exceptional fuel efficiency, allowing buyers to maximize long-term savings.
The interior includes a high-tech digital cockpit and spacious seating, making it a comfortable choice for daily commuting and long road trips.
8. Chevrolet Trax
- Units Sold: 200,689
- Starting Price: $22,000
The Chevrolet Trax is a subcompact SUV that provides a balance of affordability and technology.
It features a fuel-efficient turbocharged engine, an intuitive infotainment system, and modern safety features.
The low starting price makes it one of the most budget-friendly SUVs on the market, appealing to young professionals and city dwellers.
9. Ford Explorer
- Units Sold: 194,094
- Starting Price: $36,000
The Ford Explorer is a versatile SUV offering ample seating for up to seven passengers, strong towing capacity, and a range of powerful engine options.
With a hybrid variant available, the Explorer combines performance and fuel savings.
Its advanced Co-Pilot360 driver-assist features and all-wheel-drive capability make it an excellent choice for families and outdoor enthusiasts alike.
10. Subaru Crosstrek
- Units Sold: 181,811
- Starting Price: $27,000
The Subaru Crosstrek comes standard with all-wheel drive, making it a top pick for buyers in regions with harsh weather conditions.
Its rugged design, fuel-efficient engine, and high ground clearance make it ideal for both urban and off-road adventures.
Subaru's EyeSight Driver Assist Technology further enhances safety, contributing to the brand’s reputation for reliability and durability.
What Makes These SUVs Popular in the U.S.
Several key factors contribute to the popularity of these SUVs in the U.S.:
- Versatility: SUVs offer a balance between cargo space, passenger comfort, and driving capabilities, making them ideal for both city and off-road driving.
- Safety Features: Automakers prioritize advanced driver-assist technologies, making SUVs a top choice for families.
- Fuel Efficiency Improvements: With hybrid and electric models becoming more common, fuel savings make SUVs a practical choice.
- Resale Value: Many SUVs hold their value well, providing financial benefits over time.
- All-Weather Capability: Many SUVs offer all-wheel or four-wheel drive, making them suitable for varying terrains and harsh weather conditions.
- Towing and Storage Capacity: Many buyers look for vehicles that can tow trailers or provide ample space for outdoor gear and long road trips.
How to Choose the Right SUV
Choosing the right SUV depends on several key factors, including budget, fuel efficiency, technology, size, and intended use.
Buyers should consider:
- Budget: Determine how much you can afford, factoring in financing, insurance, and maintenance costs.
- Fuel Efficiency: If long-term savings on fuel are a priority, hybrid or electric options like the Tesla Model Y or Toyota RAV4 Hybrid may be ideal.
- Technology & Safety Features: Look for vehicles with advanced driver-assist technologies such as adaptive cruise control and collision warning systems.
- Size & Cargo Capacity: Families may prefer larger options like the Ford Explorer, while urban drivers might opt for compact models like the Chevrolet Trax.
- Resale Value: Vehicles with strong resale value, such as the Honda CR-V or Toyota RAV4, provide better financial benefits over time.
Conclusion
Investing in one of these best-selling SUVs offers more than just a comfortable ride.
It provides financial benefits such as fuel savings, strong resale values, and affordable maintenance costs.
Whether prioritizing efficiency, off-road capability, or cutting-edge technology, American buyers have various options catering to different needs and budgets.
Note: Prices are approximate starting figures and may vary based on trim levels, optional features, and regional factors. For the most up-to-date pricing, consult official manufacturer websites or local dealerships.
